Plimsoll hires former Electus exec to lead US office

September, 19 |

Bristol indie aiming to bolster US reach.

Plimsoll Productions has hired former Electus exec Saul Goldberg to steer its expanding US office.

As vice-president of development and production, Goldberg will have responsibility for the Bristol-based indie’s US slate across factual entertainment and documentaries, building on Plimsoll’s burgeoning international presence.

He will work closely with Plimsoll head of factual entertainment Karen Plumb, head of documentaries Richard Klein and president of international production and development Andrew Jackson.

Goldberg was previously head of unscripted TV at film finance company Covert Media, where he created and shopped two original series to cable network Viceland, and developed distribution strategies for a broad slate of projects.

Previously, he was director of development at Ben Silverman’s firm Electus, developing series such as Candid Camera for TV Land and TNT’s Wake Up Call. He has also helped create prank show Fameless to truTV, overseeing the show for Entertainment One.

Plimsoll chief executive Grant Mansfield said Goldberg’s “experience and connections in the US market will help drive further growth.”

‘Content powerhouse’

Goldberg described his new employer as “a premium content powerhouse”, adding: “I could not be more excited to lead the company into the US market as we strive to replicate the extraordinary ascension it has seen in the UK.”

Plimsoll has been ramping up its expansion of late, having received investment from Lloyds Bank private equity arm LDC, which valued the company at £80m.

The deal came off the back of an order from National Geographic for Alaska Live to follow up previous project for the channel Yellowstone Live and Earth Live.

Speaking to Broadcast this week, Jackson said the firm would use the equity investment to help bolster its US growth.

“As we expand, the US will take front and centre stage,” he said. “We know the importance of having an office out there. The US market will be one of the biggest questions on our agenda.”


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